There's a proper way and a wrong way to go about establishing a web banner advertising campaign. A lot of companies goes with a gimmick believing that it will draw the attention of shoppers. However, the majority of gimmicks can lead to a poorly executed advertising program. Here are just a few of the most hated web banner advertising gimmicks that completely turn consumers off:
Gimmick 1: Blinking And False Claims! A lot of companies will create advertising banners that blink and declare that one is a particular number of visitors to the website and it is now entitled to a prize! These types of web banner gimmicks are one of the most hated routes of advertising you can take. Additionally, they fail to produce adequate clicks.
Gimmick 2: Loud Sounds And Voices! The second most hated and despised advertising gimmick you can use involves loud noise inside your banners or voices talking. People hate these advertisements because the volume can not be controlled. Additionally, often times they're going to have to determine which advertisement causes the noise if it comes with a 'mute' button. You are likely to turn people away from your company rather than to obtain these to click on your advertisements with this gimmick.
Gimmick 3: The third most hated gimmick is advertisements that produce a larger advertisement when they are scrolled over. These banners become annoying and intrusive.